Hype Gear Girl

Client: Hype Manufacturing Nascar Promotion

Project: Pin-up illustrations for use at Nascar to brand a specialty manufacturing firm. Development of the character "The Hype Girl", who is "sexy, but not trashy". Modular illustration includes a knock out round illustration for uses such as baseball caps and the back of poker shirts, 4x6 and square versions, and the long version above leaves space for the drop in of text boxes and logos for advertising venues or specials.